Hamdan bin Mohammed: “Mohammed bin Rashid’s vision to make Dubai the city of the future and the best place in the world to live, work and invest has led to a resurgence in Dubai’s tourism sector”
– Positive tourism trends in the first half of 2022 put Dubai on track to achieve its goal of becoming the most visited destination in the world and strengthen its position as a global destination of choice
– The number of tourists to Dubai is approaching pre-pandemic levels with growth of more than 183% year-on-year in the first half of 2022, according to data from the Dubai Department of Economy and Tourism
– Dubai hotels are performing exceptionally well to post significant growth across all metrics
– The average hotel occupancy rate reaches 74% in H1 2022, one of the highest in the world
Government of Dubai Media Office – August 06, 2022: Dubai attracted 7.12 million international overnight visitors between January and June 2022, recording a growth of more than 183% in visitor numbers compared to the 2 .52 million tourists who visited Dubai during the same period in 2021, according to the latest data from the Dubai Department of Economy and Tourism (DET). This positive trend in the first half of 2022 puts the city on track to achieve its tourism goals for 2022 and beyond, and further strengthens its position as a top international destination.
His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, said: “The vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, to make Dubai the city of the future and the best place in the world to live, work and invest, has led to a resurgence in Dubai’s tourism sector. The growth in tourist numbers reflects the resilience and dynamism of the emirate’s economy. His Highness’ vision has helped Dubai create a strong and stable economic base and a vibrant business ecosystem, enabling it to become a leading global hub for various sectors. The rapid increase in international tourist arrivals puts Dubai on track to achieve its ambitious goal of becoming the most visited destination in the world. In the years to come, Dubai will continue to develop further as a destination offering undeniable value to international travellers. »
The number of tourists registered in the first half of 2022 was close to the figures reached in the first six months of 2019, which saw 8.36 million tourists arriving in Dubai. The emirate’s ability to quickly return to near pre-pandemic levels of tourism is even more remarkable given the impact of unprecedented challenges and other macroeconomic factors on the global economy and the sector. tourism.
Regional market share
From a regional perspective, Western Europe accounted for a significant share of tourist arrivals, accounting for 22% of total international visitors in the first six months of 2022. The MENA region and the GCC continued to make an impact, collectively contributing 34% of total international visitors and highlighting Dubai’s strong appeal to visitors from surrounding markets as a trusted and preferred destination. These regions were closely followed by South Asia with a 16% share and Russia, CIS and Eastern Europe together accounting for 11% of total visitors in the first half of 2022. The wide geographical spread reflects Dubai’s diverse strategy of driving traffic from a wide range of countries and visitor segments, mitigating the risks associated with over-reliance on any one region and highlighting the success of marketing campaigns of destination broadcasting personalized messages on specialized platforms specific to an audience.
The highest hotel occupancy rates in the world
The wide range of hotel properties in Dubai exhibited another outstanding performance across all hospitality metrics during the first half of 2022. The average occupancy rate for the hotel sector between January and June 2022 stood at 74% , one of the highest in the world, compared to 62%. in H1 2021, a difference of 12 percentage points and just below the 76% occupancy level recorded during the pre-pandemic period of H1 2019. This is particularly remarkable as it was achieved despite an increase of + 19% of room capacity over the same period in 2019. Dubai’s hotel inventory at the end of June 2022 included 140,778 rooms open in 773 hotel establishments, compared to 118,345 rooms available at the end of June 2019 in 714 establishments. Meanwhile, the total number of hotels in the first half of 2022 marked an 8% growth compared to the first half of 2021, underscoring continued strong investor confidence in Dubai’s tourism sector.
The hotel sector exceeded pre-pandemic levels for all other key metrics – Occupied Nights, Average Daily Rate (ADR) and Revenue per Available Room (RevPAR). Dubai hotels provided a combined total of 18.47 million occupied nights in the first six months of the year, a growth of +30.4% year-on-year and an increase of +18% compared to the pre-pandemic period in the first half of 2019, which generated 15.71 million occupied nights. Furthermore, the ADR of AED567 in the first half of the year surpassed the ADRs of the first two halves of 2021 (AED382) and 2019 (AED444), with an annual growth of 48.5% and 28%, respectively. The strong performance of the hospitality sector is also evident in RevPAR growth – an increase of over 76% from the first six months of 2021 (AED417 vs. AED237) and a 24% increase from the pre-pandemic period in 2019 (RevPAR of AED336). According to hotel analytics firm STR, Dubai ranks third in the world for RevPAR ($147), after Paris ($195) and New York ($172).
Dubai’s enduring global appeal
The latest data demonstrates Dubai’s enduring appeal as a must-visit destination, further confirming Dubai’s ranking as the #1 global destination in the Tripadvisor Travellers’ Choice Awards 2022. It also remains one of the most sought-after cities for international travel, business and events at a time when the majority of global destinations have reopened to tourism. The very encouraging performance of the industry is mainly attributed to Expo 2020 Dubai, which lasted six months and attracted more than 24 million visits by the date of its conclusion on March 31 this year, as well as continued support from national and global partners. to present Dubai as a multi-faceted, safe, open and accessible destination. A host of festivals, leisure and business events including the Dubai Shopping Festival, Dubai Food Festival, Gulfood and the Dubai World Cup. The World Government Summit, Binance Blockchain Week, Dubai Desert Classic, Dubai Duty Free Tennis Championship, Gulfood, Dubai International Boat Show, and Arabian Travel Market also contributed to the growth.
Global campaigns take Dubai to the world
In addition to hosting global gatherings and events showcasing the diversity of the destination’s offering, Dubai continues to attract a global audience through international campaigns and market trade activities that highlight it. value as a destination of choice. This includes the “Dubai Presents” campaign, which promotes the city’s attractions through a series of film-style trailers featuring Hollywood and Bollywood stars. Marketing activities in key international markets have also been enhanced to promote the city as the summer destination of choice, in particular through an enriching summer campaign “Stay more, pay less” to attract travelers and families to Dubai, in more driving traffic to the Dubai Summer Surprise Festival.