Just in time for giving season, Mövenpick Hotels & Resorts has announced the launch of its annual Kilo of Kindness charity program. At the heart of Mövenpick is the belief that indulgence is something that should be both good for you and good for the world, which it hopes will inspire people to donate. The Mövenpick Hotel Melbourne on Spencer and the Mövenpick Hotel Hobart are delighted to announce that they are taking part in the initiative and are inviting guests, visitors and members of the community to donate at least one kilo of food, clothing and school supplies throughout the month of October. Items collected will be shared with local families in need, through Ronald McDonald House Charities Australia.
The hotels join 65 Mövenpick properties across Africa, Asia, Europe and the Middle East, taking part in the initiative with a global goal of raising 25,000 kilos in donations. Guests and visitors are invited to drop off their donations in the lobby of the Mövenpick Hotel Melbourne on Spencer and the Mövenpick Hotel Hobart throughout October.
Mövenpick’s new program slogan “Nothing tastes better than a kilo of kindness” aims to remind the public that giving back brings joy to everyone involved. Reminiscent of Mövenpick’s culinary heritage, the pun encapsulates the idea that kind and generous actions are often rewarded with happiness.
“In these uncertain times, it’s important to come together to spread kindness where it’s needed most; that’s the core principle of Kilo of Kindness,” said Kishan Chandnani, Global Vice President, Premium Brands. “Drawing on our culinary heritage, we know that food has the power to do good and be a medium for positive change. With our annual Kilo of Kindness program, we believe in indulging in moments sincere and find the goodness in the social change we can make by giving back.
While guests and local neighbors are encouraged to donate a kilo of merchandise, all contributions are welcome and gratefully received, no matter how big or small. High priority items include books, notebooks, and stationery such as pens, pencils, rulers, and erasers; canned foods like tuna, soup, fruits, vegetables and condensed milk; dry foods like rice, beans, oats, pasta, cereal, flour, powdered milk, formula, tea, and coffee; and clothing for adults and children.
Since 2015, approximately 71,457 kilograms of supplies have been donated and distributed to underprivileged communities around the world. Mövenpick hopes to make its 2022 campaign its most successful yet by surpassing its current donation record of 21,921 kilograms and aiming to raise 25,000.
Mövenpick Hotel Melbourne on Spencer and Mövenpick Hotel Hobart encourage acts of kindness by sharing stories of giving, philanthropy and community service. Throughout October, guests, fans and subscribers are encouraged to spread awareness of the Kilo of Kindness initiative on social media using the hashtag #KiloOfKindness and tagging @MovenpickHotels.
For more information on participating hotels and the charity partners they support, visit www.movenpick.com/en/kilo-of-kindness.
About Accor, world leader in the hotel industry
Accor is a world leading hotel group made up of 5,300 establishments and 10,000 restaurants in 110 countries. The group has one of the most diverse and integrated hotel ecosystems in the industry, comprising more than 40 brands of luxury, premium, midscale and budget hotels, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unrivaled position in lifestyle hospitality – one of the industry’s fastest growing categories – is led by Ennismore, a joint venture, in which Accor holds a majority stake. Ennismore is a creative hospitality company with a global collective of entrepreneurial, founder-driven brands with purpose at their heart. Accor has an unrivaled portfolio of distinctive brands and more than 230,000 employees worldwide. Members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily life companion that provides access to a wide variety of rewards, services and experiences. Through its global sustainability commitments (such as achieving net zero carbon emissions by 2050, global elimination of single-use plastics in its hotel guest experience, etc.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group focuses on driving positive action projects through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusiveness. Founded in 1967, Accor SA is headquartered in France and is listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC market (Ticket: ACCYY) in the United States. For more information, visit group.accor.com or follow Accor on TwitterFacebook, LinkedIn and Instagram.
Accor Communications Director, Pacific