Chinese technology media 36Kr learned on Monday that Choiceform, an online search service provider, has finalized $ 30 million in new funding, jointly led by Sequoia China Seed Fund, Zoo Capital and a well-known strategic investment institution, followed by Albatross Venture and Aqua Ventures.
Choiceform, founded in 2015, is a company that helps businesses achieve experience management, including customers and employees. It integrates digital strategy, data analytics and platforms into customer experience management and transformation strategies.
A foreign company similar to Choiceform is Qualtrics. At the start of this year, Qualtrics was listed on the NASDAQ with a market value reaching $ 27.3 billion.
Choiceform seeks to reshape the experience management process with technology, combining rich industry experience, advanced network technologies and data.
As an example of firm services, when a client begins to design a questionnaire using different problem templates provided by Choiceform in their database, the client can flexibly create forms by simply clicking and by dragging the graphics.
When distributing the questionnaire, Choiceform places great importance on “critical moments”, such as hotel check-out and test drives, when users are more willing to provide feedback, which can improve efficiency.
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Once the questionnaire is collected, Choiceform combines the “X data” (customer experience data) with the “O data” (operational data) to advance the algorithm in real time, accurately define user needs and push immediately. marketing or tracking services.
Choiceform can enable businesses to efficiently collect user experience and manage master data assets. Choiceform’s system is popular with leading companies in the automotive, real estate, 3C, and retail industries.