At this year’s International Hospitality Investment Forum (IHIF), Radisson Hotel Group CEO Federico J. González presented a comprehensive update on the group’s solid growth plan based on the continued investment of $ 250 million. euros in assets, brands and systems, and its ambition development plan in EMEA, APAC and China. The company also shared the latest development successes of more than 250 hotels signed since the start of the pandemic.
The strength of RHG’s strategic transformation and development plan has enabled the Group to be ready for the rebound and has led to remarkable growth with 250 signatures worldwide. In EMEA, RHG has announced more than 100 hotels in key markets such as UK, Italy, DACH region, North Africa and Saudi Arabia. Today, Radisson Hotel Group has more than 1,600 hotels around the world in 120 countries.
Since launching its new brand architecture in 2018, Radisson Collection’s iconic hotel portfolio has grown to more than 40 properties in Paris, London, Milan, Venice, Seville, Casablanca, Moscow, Bodrum and Shanghai. Radisson Collection is also arriving in Berlin later this year after a major makeover at the famous Radisson Blu Hotel. Radisson Blu has consolidated its position as the largest premium brand in Europe and has a total global portfolio of more than 410 hotels. The Radisson brand has grown significantly with 35 signatures joining the total brand footprint of 290 hotels, and Radisson RED has grown to 66 hotels worldwide. The Group’s latest conversion-focused brand, Radisson Individuals, quickly expanded its global presence to 20 properties around the world. RHG has also strengthened its position in the Resorts and Serviced Apartments sectors where the Group aims to double its portfolio over the next 5 years.
Following the successful launch of hybrid rooms and hybrid meetings, the company also announced new initiatives such as convertible rooms, a concept that offers owners the ability to build flexibility into their assets and meet the use of the most relevant space in each market at all times. .
Looking to the future, Radisson Hotel Group has an ambitious growth strategy which aims to have 115,000 rooms on the market in the EMEA region by 2025. In APAC, the group is leading an exponential growth plan led by expansion in China where the portfolio will grow to 1,000 hotels in operation and under development over the next five years with Jing Jiang.
Federico J. González, CEO, said: “We remain cautiously optimistic about a full recovery in 2022 as governments decide on ways to reopen travel sustainably. The profound business transformation we embarked on before the pandemic with our five-year plan prepares us for the rebound as we continue to meet new market demands and grow significantly in APAC and EMEA. “
Elie Younes, Director of Development, said: “Since the start of 2021, we have signed more than 45 new hotels with 7,000 rooms in the EMEA region where Radisson Blu is celebrating a decade as the largest premium brand. Our continued expansion demonstrates the relevance of our brands and the confidence of our owners. In Asia-Pacific, the strong support of our owners, Jin Jiang and Sino-Ceef, facilitates the acceleration of our growth trajectory, particularly in China.
About the Radisson hotel group
Radisson Hotel Group is one of the largest hotel groups in the world with nine distinct hotel brands and more than 1,500 hotels in operation and in development in 120 countries. The Group’s overall brand promise is Every Moment Matters with a Yes I Can! Service philosophy.
The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson and prizeotel under a single Radisson Hotels commercial umbrella brand.
All properties in the Group’s portfolio are subject to strict health and safety requirements, as outlined in the Radisson Hotel Safety Protocol..
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